I reviewed a business plan and executive summary over the weekend.
Most entrepreneurs follow a "business plan template" when developing his or her own.
The problem is it's almost impossible to forecast sales, profit/loss, margins, etc when you haven't made the FIRST SALE.
Seasoned investors, banks, lenders and VCs RARELY read business plans --- they assign this task to lower level management.
Seasoned investors are looking for the BIG idea, actual market demand
(with proof) and how a venture plans to reach an audience.
The next thing they want to know is WHEN they'll get paid, and what is the downside risk.
So....I try to put all these things in the first paragraph of plan or exectuive summary.