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Tuesday, December 31, 2013

The Inside Scoop for Obtaining FREE CASH

The Inside Scoop for Obtaining FREE CASH

5:22 AM

Dear Entrepreneur:

My friends call me a “miser”.

That’s fine; it only means I’m in good company. 

Some of the wealthiest entrepreneurs on the face of the planet were “misers”, including Sam Walton, John Paul Getty, John D. Rockefeller, Sam Zell and the list goes on and on.

The truth is….I discovered ways to “beat the system” (legally)… without the risk of going to jail.

What’s more, I’m grabbing mind-blowing discounts on all kinds of products and services and I’ve found ways to obtain free cash…without the usual gimmicks and tricks!

It’s real simple…..

I’ll show you how to save a boatload of money on hundreds of products and services you’re probably using right now.

I realize “saving money” and “penny pinching” is B-O-R-I-N-G…..with a capital B!

Most entrepreneurs want to know how to MAKE MONEY as fast and easy as possible…

As for me – “penny pinching” is for the birds! But grabbing huge discounts can be as valuable as millions of dollars in CASH.

Here’s what I mean….

I have several friends who are millionaires and a few of them are in the multimillionaire class…. But most of them OVERPAY for everything. 

They didn’t mind overpaying for travel, insurance, real estate, luxury products, and businesses when the markets, economy and real estate were booming.

But today, some of them are frantically reducing expenses, employees, and downsizing their businesses…..not to mention trying to find the best possible deals on stuff.
It’s almost comical. 

My good friend TL said, “I saved over $420 on this stupid thing”. He was practically doing back-flips by the pool he was so happy. (I gave him my secret for refurbished electronics).
The fact is…. my friends were “misers” like me when they started out. 

But somehow they became “invincible” when the big money started rolling in hand over fist.
One of my (very) rich friends, PS., said the following to me at dinner recently (with a huge, toothy grin):

“Marc, you were right. The economy, real estate and market tanked. And you prepared ahead of time. Have you written down your “miser tactics” and strategies so other entrepreneurs can benefit”?

Well… the good news is I put my closely guarded “miser tactics” into a new program…and I’ll show you how to get it in a second.

But know this…..I’m a millionaire miser…and proud of it…..because I know how to get HUGE discounts and I know where to go for money for ventures, deals and projects…not to mention FREE CASH just for asking!

My incessant drive for the deepest discounts and getting stuff dirt cheap – (and free)… drives people crazy!

But you’ve got to admit…… scoring deep discounts is a big deal….and especially in this economy!

The stuff I reveal in my program is almost too good to be true.

But believe me…..all of the tactics, strategies, methods and resources in my new “miser manual” are 100% true, accurate and legitimate.

On top of that, my discoveries are not based on some stupid theory! 

You get “theories” by going to college, working for the government or hanging out with “pseudo” (trust fund) millionaires.

The tactics and strategies in my e-book program are based on personal experience, and the experiences of my wealthy friends and partners.

This probably sounds like a sales pitch. But it’s NOT!

I honestly believe my program will be a huge asset to your business, life and ventures and especially in THIS ECONOMY.

Heck….I even developed a strategy for saving money on building a house! I built a dream house in an exclusive enclave on the coast of Maine for a small fraction of what most people pay.
On top of that, there’s NO mortgage or liens and the house and property is paid in full.

How to Get Anything You Want at HUGE Discounts – and Sometimes FREE!

My tactics in action recently for scoring big time discounts:
·        Caterers. I saved more than $2200 on catering for a family reunion at an exclusive mountain retreat in central Vermont.  Tactic: I promised the caterer 3 new clients, or free publicity in the local newspapers and websites.

·        Wine. There’s a monopoly at your local grocery store when it comes to wine! Heck, some states have BANNED the purchase of wine online. My tactics for buying wine could save you 20-60%...and it’s not Sam’s Club or Costco! Tactic: Buy unopened wine with damaged labels or discontinued win from distributors! You can even shop at “mega stores” like Applejacks in Denver CO. These are wine “superstores”. Tactic 2: You can even buy wine in bulk from overseas vineyards.

·        Debt Settlement. Most of the so-called debt settlement companies have a cozy relationship with credit card companies and banks. On top of that, debt settlement companies are getting sued left and right because of sneaky fees and other things. There are legitimate, low cost debt settlement services.  It’s not a disgrace to need some help once in awhile. Tactic: CareOne has a great track record and could save you big bucks.

·        Outlet Malls. I’ve snatched savings of $500, $1000, $2000 (and more) at outlet malls and a few online retailers.  Tactic: Buy damaged or returned products.

·        Extended Warranty Scams. Manufactures make a killing on “extended” warranties! This is a major scam. If the product is made right you won’t need a warranty. Tactic: Don’t buy extended warranties and save a bundle.

·        Special Membership Clubs You’ve heard about the “alphabet clubs” like AARP, NRA and AAA. Are these membership clubs worth joining? I don’t join “special clubs” because I can get deals without them.  But check my blog for a few of the winners.

·        Insurance - Health, Life, Car & Home. This is a biggie! Insurance will cost you a fortune over your lifetime unless you know how the game is played. I received a comprehensive homeowner’s policy from an A+ provider on one of my homes ($350k value) for less than $310 per year.   Tactic: Increase deductible to maximum level. Never buy insurance from an agent or insurance salesman. Do your own research and only insure reality.

·        Auto Leases. I found a 2008 Toyota Prius Hybrid for a friend for less than $125 per month. And get this….there was no down payment, no closing costs, no fine print and the seller actually paid him to do the deal! Thousands of cars and deals are available: Tactic: Tactic 2: Go direct to people upside down in their lease…offer to take it off their hands.

·        Magazines and Newsletters. You can pick up magazines and newsletters at phenomenal discounts and sometimes absolutely free. Tactic: Write to the publisher direct (and use the correct contact name). Request a “free trial subscription” to their publication. Some publishers will throw your letter or postcard (my favorite) in the trash, but most won’t!

·        Vitamins, Herbs and Natural Supplements. Local supermarkets and health food stores mark these babies up 40-90% (or more). A regional chain in New England marks some supplements up 145%! Tactic: Lowest prices on the planet can be found at and Tactic 2: Buy herbs, vitamins and supplements in bulk – make your own!

·        Fitness Clubs and Spas. Fitness clubs and spas have been hit especially hard in the current economy. Never pay the retail “street” price.  Tactic: Write to the owner (not the manager) of a fitness club or spa in your area. Enclose a check for $100. Propose 60% off the first year membership fee 40% thereafter…you’ll be shocked by the response (in a good way)

·        Cosmetic Procedures. If you’re willing to travel you can receive unheard of discounts on facelifts, Botox treatments, lip augmentation, breast jobs and neck lifts at savings of 30-60% (or more!). A simple Botox treatment could run you $500-$1000. Tactic 1: You can get the same treatment for $250 at Arriva in Costa Rica. Tactic 2: Go to a dermatologist school in your area – American Academy of Dermatology  

·        Premium Channels. You can get most premium channels on cable and satellite TV by simply asking the right people at the right time. I received several years of HBO, Showtime HD, Starz and others absolutely free.  Tactic: Write a snail mail letter (or FedEx is better) to a senior manager at your cable company or satellite provider. Simply ask for 6 months free to “test” the service.  Tactic 2: Lather, rinse, repeat..I’ve done this several times over the past 6 years (different senior contacts)  

·        Vacation Rentals. If you fall for vacation rental “ploys” or timeshares you’ll get burned every time. I’ve received mind boggling discounts on homes, condos, townhouses, apartments and houseboats over the last 10 years. I use these services so you know they’re legit! Tactic:,, and

·        Landscaping. What happened to neighborhood kids charging $25 to do the job? I’ll show you how to get it back! Tactic: Post a large professionally designed sign on your lawn or property that reads “Mow This Lawn for $25 CASH – Our Equipment” – list your phone number and/or website. Believe me…you’ll get calls.

·        Online education and instruction. I’m discouraging my kids from going to college. I’m NOT a bad parent. The educational system and pricing is a joke. Colleges are bloated with debt, tenured professors (who don’t teach), over priced books and degrees you can online in half the time for a quarter of the price. You can obtain degrees and certification at a fraction of the cost. Tactic: Gary North’s exclusive chapter enclosed!      

·        Windjammer cruises. A windjammer cruise can change your life. But don’t settle for the “dock price”. A recent day sail on the historic Schooner Mary Day only cost $45. The “dock rate” is $225. Tactic: Write to the boat’s captain or owner in advance – tell them you’re on a tight budget or whatever
·        Online Stock Trading. Most “discount” brokers are a joke. You’ll never get any deals after the first trade with these guys. Today you can get every online trade for as low as $3…all the time! Tactic:

·        Computers, Laptops, PDAs and software Forget about BestBuy, Walmart, Sam’s Club and Costco. Granted, you’ll find deals from time to time at these places. But they don’t offer high performance electronics. In other words, check the exact specifications and the price, and then go to my source. I’m talking hundreds of dollars here. Tactic:, (I’m not kidding) and

This is only the tip of the iceberg!
My new “miser manual” is unlike anything you’ve ever seen before.
It reveals my insider tactics, discoveries, strategies and secrets for “beating the system” and obtaining anything you want at DEEP discounts…and in some cases FREE.

Before I go any further…..I’ll reveal one of my secrets for demanding huge discounts and deals.

It’s called negotiation.

Don’t worry; I’m not going to bore you a lame study of “Negotiation Tactics 101”.

But get this……

Most people never get what they want in life or business because they’ve never understood the art of negotiation.

Negotiation can make you very, very rich.

Billionaire negotiation tactics can save you more money than you ever imagined.

Billionaire Negotiation Tactic Anyone Can Use

Most self-made billionaires are master negotiators.

Most billionaires would probably say negotiation is one of the main reasons they’re so filthy rich.

I realize negotiation is required for every transaction or deal.

If you walk into a grocery store or gas station negotiation tactics are useless. These businesses could care less if you buy anything or not. Pay retail or get lost!

Negotiation only works when you have a willing party…or “qualified prospect”.

If you wanted to buy an automobile from a private party….he or she would most likely be a willing party.

The same is true if you buy a house, land, services, a business or other products.

And so…it’s important to understand the foundation of negotiation which is:

You need a willing party or “qualified prospect” for this tactic to work.

Here’s the tactic in all its glory…..

Always Be Willing to Walk Away!

Most people are unwilling to walk away when they want to buy something. In most cases they will always pay more a product or service than the item is worth in a current market.

What’s more, a lot of people “say” they’re willing to walk away from a deal and they may believe it on some level.

But in reality…..most people are unwilling to walk away when they really want something.

I refer to this as a paradox.

A paradox is a statement or concept that contains conflicting ideas. In logic, a paradox is a statement that contradicts itself.

In everyday language, a paradox is something which seems absurd or contradictory, and yet is true.

For example, the best way to win in the game of soccer is stay away from the ball! Let this truth sink in for a second.

Have you ever watched youngsters play soccer? All of the kids on both teams chase the ball up and down the field.

But if just a few kids stayed away from the ball, more kids would be open to shoot the ball and score!

The same is true in professional soccer. The key to winning games is to have fewer players chasing the ball!

In other words…spread out and stay away from the ball!

The same is true in negotiation.

You always need to be willing to walk away from a deal ….as if you could care less.

Granted, you obviously want the thing you’re negotiating for….it is obvious to you and the other party.

On the popular TV show House Hunters the real estate broker usually suggests to prospective buyers to avoid “offending” sellers by submitting an offer that’s too low.

That’s absolutely ridiculous!

In fact, it’s almost criminal advice.

If a seller is “offended” or “insulted” by low ball offers they’re in the wrong market or business…period!

If they don’t want low ball offers then don’t put your house on the market.

The mistake most home buyers make is they’re unwilling to walk away from a deal.

In many cases, someone in the deal has his or her “heart set” on a particular home…and they’re unwilling to walk away from it.

Therefore, buyers end up spending a lot more than they need to.

When I’m buying a property… I rarely use a real estate broker.

My preference would be a high paid, seasoned real estate attorney with investment personal investment experience.

What’s more, I’ll typically pre-qualify a boatload of deals before I indentify a legitimate prospect or candidate.

Most deals never make it to the table because they are unqualified.

On top of that, I’ve “offended” thousands of people in my business life because of so-called “low ball” offers….cry me a river!

The fact is….most of my deals have been profitable.

I lose money from time to time…but not very often.

Sometimes you’ll be willing to pay the full price for something…no matter what it is.

But I’m talking about situations and deals where negotiation is required…which is 80% of the time.

And so….in negotiating deals you must always be willing to walk away.

If people are desperate enough to make a sale they won’t let you get away…and you’ll get what you wanted….and in most cases at deep, deep discounts!

Your Humble Host,

Marc Charles

***** Action Strategy *****

It’s simple……grab my NEW e-book program now! 

Believe me…it’ll be worth every penny…or just send it back. There’s no risk. I always offer a 100% Money Back Guarantee on everything I produce.

Friday, December 27, 2013

Legitimate MLM?

5:58 PM

Hi Gang:

Most of your know my thoughts and views on MLM and network marketing.

I love the idea or concept of it, and especially with the Internet.

But most of the companies I've researched, or company founders I spoke too, still leave me wondering how many are really legitimate.

That being said......a young entrepeneur asked if I would mention his venture on my blog.

Sure...... glad to help.

Marc Charles

Here it is:

UNLIMITED Pay, Paid DAILY from home! Virtual Prosperity Team

Tuesday, December 24, 2013

The Restaurant Business by Marc Charles

Question: I know what you've said about restaurants and nightclubs. But I've found two opportunities which appear to be sound. In both cases I would own the properties outright (no mortgage). I would hire seasoned general managers with profit share agreements only. Both locations have been profitable since day one (I conducted separate audits). Please send me your thoughts.
R.W. Phoenix AZ

Answer Marc Charles:

Thanks for your note and question.

It sounds like you've done your homework. Way to go.

I like  your strategy of owning properties outright and hiring seasoned GMs with profit share agreements only. That is the best strategy in my opinion.

But I would still try and talk you out of owning a restaurant. Restaurants are like love buying them but can't wait to sell them!

On top of that, there are some places I would NEVER open a restaurant, California, MA, and NY to name three, I think AZ and TX are better.

 I realize a lot of people are making money hand over fist with restaurants in prime locations. But I couldn't stand the regulation, red tape, taxes, fees, fines, police state, franchise board, etc. etc.

If I can't persuade you to change your mind.....or invest in resturant groups or ETFs, then consider this approach............................

Restaurants and nightclubs are the hardest businesses to launch and run profitably.


Because the overhead costs can kill you.

If you want to open a restaurant, you have to contend with staff salaries, inventory, inspections, unions, utilities, property taxes, licenses, heating and cooling systems, insect protection, trash removal, and certifications ... to name a few.

These are serious expenses. 

More important, these are expenses that most restaurateurs ignore - or grossly underestimate - until it's too late.

But you can make money hand over fist in the restaurant business.

Obviously, not every restaurant fails. But most of them do.

If you're thinking about opening a restaurant, here are three simple things you can do - and it will cost you less than $75:
1. Watch reruns of The Restaurant (if you can) - a series showing what Rocco DiSpirito went through opening a restaurant in New York City. The show has been cancelled, but reruns are still around.
2. Subscribe to Nation's Restaurant News. This is considered "the bible" for restaurant owners and professionals.
3. Play The Restaurant Empire game on your PC. You'll love it, your kids will love it, and your spouse will love it.
My fascination with the restaurant business began in high school. I was the youngest general manager for a hot Mexican casual dining franchise. (Unfortunately, this franchise had to file for bankruptcy as a result of a hepatitis outbreak that killed several customers and made hundreds of others very sick.)

What's more, I have four friends who opened restaurants over the past 12 years. All of them failed - except one. (And he's miserable.)

Interestingly, the failure of most restaurants rarely has anything to do with the food. In most cases, the failure is due to out-of-control overhead costs, the inability to find quality people who stay put, ineffective direct marketing, and the ego of the owner/chef.

Most of the owner/chefs I've talked to opened their restaurants so they would be admired by the press and their customers - not to make money. Maybe it shouldn't be called a "business" if making a profit is not the goal.

If you watch The Restaurant with Rocco DiSpirito, you'll get a sense of what I'm talking about.
Rocco is a lot of fun to watch. And he may be one of the greatest chefs that ever lived. But his pride and ego blinded him to the principles that make restaurants profitable. 

His constant squabbles with the partners who were providing the capital reveal his lack of business savvy.

Rocco knew very little about risking capital (prior to this experience, he never owned a business) - and even less about leading a team of qualified (high-spirited) professionals.

Anyway, if you're still motivated to open a restaurant after being exposed to the downside - and if you have sufficient capital - consider a top-notch franchise instead of trying to do it "your way."

6 Benefits of a Quality Restaurant Franchise for Start-up Entrepreneurs

Based on my research and hands-on experience, here are the top 6 benefits of purchasing a quality restaurant franchise. The franchise provides you with:
  • cost-control expertise
  • marketing expertise
  • systemized personnel training
  • intense demographics research
  • back-office technology and expertise (for dealing with payroll, vendors, and insurance)
  • research and development (concerning food and dining trends)
Here's an idea of what some restaurant franchises will cost you:
  • McDonald's - $500,000 to $1,000,000
  • Carvel Ice Cream - $75,000
  • Chester's Fried Chicken - $70,000 to $395,000
  • Dunkin Donuts - $500,000
  • Buffalo Wild Wings - $500,000
  • Captain D's Seafood - $450,000
  • Figaro's Pizza - $95,000
  • Blimpie Subs - $25,000
  • Huddle House Restaurant - $250,000 to $500,000
  • Burger King - $100,000 to $350,000
Another thing to keep in mind is that restaurant trends are always changing.

You've probably seen this in your neighborhood. The No. 1 fast-food chain today may be tomorrow's laughing stock. One bad marketing decision or health issue can sink an entire operation.

Fifteen years ago, a Burger King franchise was considered the "hottest ticket in town." These days, Burger King can't unload stores fast enough.

Trying to predict which fast-food brand will be the "hot ticket" 10 years from now is almost impossible. However, one way to identify profitable restaurant trends is by watching where the "big money" is being invested.

A "big money" restaurant operation like Brinker International (Chili's, Macaroni Grill, Maggiano's, On the Border, Rockfish, Corner Bakery) is a good example.
Brinker International is one of the largest and most successful restaurant franchises in the world. 
They own more than 1,600 units and have more than 140,000 employees. For the past five years, Forbes magazine has listed Brinker among the "400 Best Companies to Work For."

I think franchises are a great alternative when you're starting out in the restaurant business - even if you have a "name" as a chef and are tempted by the idea of franchising your brand ... like Tony Roma and Emeril Lagasse did.

The purpose of Profit Center Dispatch is to identify legitimate business opportunities and show you  HOW to make them profitable.

And when it comes to restaurants, your best bet will be a solid franchise that has identified a rising trend.

By the way, there are hundreds of non-food-related franchises too. And most don't require nearly as much capital.

So while you're investigating restaurant franchises, you might want to check out some of these:
  • Meineke Car Care Centers - $65,000
  • Valpak Direct Marketing System - $5,000 (15,000 households)
  • 1st Propane - $10,000
  • Sona Laser Hair Removal - $200,000
  • SuperCuts - $30,000
  • Friendly Computers - $50,000
  • AccuTax - $10,000
  • CashPlus - $75,000
  • Regis Salons - $50,000
  • Ice Cold Air (discount auto repair) - $75,000
  • Lil Pals Mobile Pet Photography - $20,000
  • Ace Cash Express (Kiosk) - $15,000

If you're determined to open a restaurant, consider viable franchise opportunities.

Watch the major money restaurateurs. Where and what type of restaurants are they building today?

Do your research and then talk to current owners or former owners of the operations you're interested in. You may not hear what you want to hear, but it'll give you a great perspective on the reality of this business.

The main benefit of owning a legitimate franchise is that you will have an established brand. The next-best benefit is that you will be taking advantage of time-tested marketing. This could save you tens or even hundreds of thousands of dollars by avoiding the serious pitfalls and marketing blunders of most "go it alone" restaurateurs.

Morel Resources for Restaurant Franchises:

Additional Resources for Non-Food Franchises:

I hope that helps!!

Send me your thoughts.


Marc Charles

Thursday, December 19, 2013

The Truth About the Forex Market

Question: Is the Forex market another ploy to get our money? I mean it looks much harder than all of the promotions to buy Forex products. What's the deal?
T.P. Brunswick Maine

Answer Marc Charles:

I know the promos for Forex trading products make it look easy.

Obvioulsy some products are better than others. But you cna teach yourself without every spending a dime on so-called trading secrets or strategies.

However, it's nice to have some help, insight or real street smart insight for ANY business, including trading Forex. So don't rule out every program, book or newsletter, especially if its written and developed by a seasoned professional.

But yes.....the FOREX market is a $1.8 TRILLION waterfall of CASH!

I’ll show you a simple way make money trading the Forex markets in a second.

But first, a little background ...

The FOREX market demands the attention of any entrepreneur who wants to participate in the largest electronic marketplace in the world.

Banks, governments, drug kingpins, ex-patriots, international corporations, sheiks, kings, and speculators all participate.

Traders of every size, shape, color, and educational background can generate enormous profits in this market.

FOREX – or “FX” – stands for Foreign Exchange. It is the largest and most liquid financial market in the world – 30 times larger than all the U.S. equity markets combined.

“Foreign exchange” is the simultaneous buying of one currency and selling of another – the Euro/U.S. Dollar (EUR/USD), for example, or the U.S. Dollar/Japanese Yen (USD/JPY).

Yes. You can make money with Forex, and I think it's a legitimate business opportunity.

But the "rub" as they the learning curve, which although fairly simple, it's not always easy for everyone.

As for the products on Clickbank...I know there's a boatload of them. I've reviewed several of them. The only ones I would give a B+ would be Forextrino Click Here!, Forex Robot Click Here!, and FX Automny Click Here!.

The Ultimate FX Predictor is really good too. I was contracted to work on the US promotion, so I'm biased. It's pricey too....but not everything good is cheap. Check it out here:

I hope that helps!


Marc Charles

Tuesday, December 17, 2013

The Truth About Business in Maine

Question: I know you talk about living in Maine a lot, and you really love it there. But is it a great place to start a business?
E.L. Delray Beach FL

Answer Marc Charles:

My answer is two-fold. Maine is a great place to live, work and run a "digital business". But its not a great place to start a bricks and mortar type business - or anything retail.

A former governor referred to Maine as the "next Switzerland". Maine is about as far form Switzerland as you can get. The government is fat and lazy, there's almost no privacy when it comes to business or banking, the regulations are absolutely ridiculous, and finding highly skilled workers is almost impossible...unless you live in Portland or Augusta...and even that's pushing it.

When I first moved here in 1993 I traded commodity futures full time. Almost no one I met or hung out with knew what commodity futures were...they thought I sold insurance!

And so the Maine culture always come into play. Most of the people who live in Maine full time are from Maine. The people from "away" who live here are typically here part time...and tend to congregate on the coast.

There's also a segment of Maine which caters to the super-rich. These are not millionaires or multi-millionaires...I'm talking about the super-rich. These people look on Maine residents as "amusements"...kind of like going to LL Bean and hearing someone with a Maine accent.

I know of three super-rich hedge fund managers who recently built mega-estates between Lincolnville Beach and Rockport. One of these guys ruined the view of one of the most breathtaking farms in the order to build his house.

I'm not ranting about the super-rich....or building homes on the ocean. But there is almost 3,500 miles of coastline, and this guy builds right in front of a historic farm.

If the focus of your business is online -- or web-based, in conjunction with phones and teleconfercing, Maine is unlike anywhere else in the world.

However, the untouched beauty is almost too good to be true. The air, lakes and woods are breathtaking, and the weather is fairly mild on the coast.

Well....I hope that helps.



Saturday, December 14, 2013

UPDATE - New Real Estate Riches by Marc Charles

A “Hidden” Real Estate Market Generates More Money Per Square Foot Than a Las Vegas Hotel Room!

9:22 AM

Dear Entrepreneur:

My friend P.S. launched what would become a multi-billion dollar real estate market in the 1970’s. 

This “hidden” real estate is still making entrepreneurs a lot of money. 

In fact, five people on the Forbes 400 Richest List have ties to this phenomenal market.
And the market keeps growing despite the recession. 

More important, the money making potential of this baby is still under the radar!

One of the reasons the market remains hidden is because it’s not “sexy” and it doesn’t have enough “flash” for financial talk shows.

The best part is you don’t have to be a billionaire or even a millionaire to make money in this market. 

Plus it’s fairly easy to get involved, and especially as a passive investor. 

You don’t need special training, college degrees, or real estate expertise. These things won’t hurt you, but they’re not required.

The market I’m talking about to is “self storage” real estate.

And here’s the kicker…….

You can start out small and build this business in a way which suits your lifestyle.

My good friend P.K. in Henderson NV started a small venture about a ten years ago and now controls three self storage investments. 

If you like the idea of residual income (without the headaches of typical real estate investments) this could be the perfect opportunity for you.

My friend P.S. whom I mentioned, developed a unique twist in this market called a self storage real estate investment trust (REIT).

You’ll like this……

Little-Known “Investment Trust” Angel

A self storage real estate investment trust or REIT is similar to conventional REITs. And it can be an incredible tool for generating substantial wealth, and in many cases it can reduce tax burdens.

If you’re not familiar with this concept, I’ll break it down for you.

A REIT is a tax designation for a corporation investing in real estate. A REIT can reduce or eliminate corporate income taxes. 

On the flip side, REITs are required to distribute 90 percent of the income to shareholders. This income may be taxable in the hands of the investors.

The REIT structure was designed to provide a similar structure for investment in real estate as mutual funds provide for investment in stocks. 

Like other corporations, REITs can be publicly or privately held. 

Public REITs may be listed on public stock exchanges like shares of common stock in other firms.

Self Storage Wildfire

The modern self storage business in the U.S. began in Texas in the late 1960’s. 

But self storage can be traced back to the United Kingdom more than 800 years ago! 

People are still buying “stuff” and running out of room in their houses, apartments and businesses so they need somewhere to put it.

Today, you can find thousands of self storage buildings along major highways throughout the U.S., Canada, South America, the U.K., and Australia. 

However, the neat thing is this business is not limited to prime locations along major highways. 

You can find self storage properties in almost every town, village and rural area around the world.

Here’s the deal……

The average self storage facility consists of about 100 storage units. 

In larger metropolitan areas you can find facilities with 500 units or more. 

I toured a facility in Orlando, Florida recently with more than 2,500 units!

The dimensions of the storage rental units vary. But the most common sizes are 5’ x 10’, 8’ x 10’, 10’ x 10’, and 10’ x 15’. 

Customers can rent a self storage unit to customers for 30 days or as long as 5 years or more.
The average rent for a 10’ x 10’ storage unit in the U.S. in 2010 was $79 per month, according to Inside Self Storage magazine. 

The rent in larger cities can be as high as $300 a month. 

But get this……another surprising source of revenue in this business is late fees.

Late rental fees –typically run $5 to $25 per month.

Another source of revenue is the auctioning off of storage-unit contents when renters don’t pay within the certain period of time.

One of the hottest shows of the year is Storage Wars on A&E. It details the self storage auction business… gotta love it!

Anyway, an auction occurs when the owners have forfeited their stored items by failing to pay their rent. As an owner or manager have to clear out contents anyway to make room for a new tenant and selling the contents and make up for at least some of the money the renters owe.
Portable self storage is taking off too.

The biggest player in the portable self storage business is PODS (Portable On Demand Storage). Home Depot and other large retailers are getting into the game now too.

In the 1970’s and 1980’s, self storage owners were buying low budget properties often hidden from view by other buildings and structures. This is not the best formula according to 35-year self storage veteran Paul King of Las Vegas.

Here’s what Paul told me:

“In my experience the most profitable self-storage operations are those located on the way to a grocery store, Wal-Mart, gas station, or home improvement store. It doesn’t hurt if your self storage facility is located on a major road with super-easy access.”
Current trends back up Paul’s opinion.

Today, mega-franchisees are buying prime frontage as well as retail lots, and paying big bucks for them.

Sovran Self Storage Inc. a New York based company has nearly 25 million square feet of self-storage in 381 facilities.

There are hundreds of companies which serve to the self storage industry, too. 

You’ll find mini-storage consultancies, brokerages, and financing companies that specialize in this market. I’ll cover some income opportunities’ in these markets in future issues.

Self storage development seminars are selling out nationwide.

If you think that’s great, then listen to this…

What’s the Big Deal with Self Storage?

The self storage market is considered by many real estate entrepreneurs to be a true “cash cow” venture. 

This simply means operating expenses are relatively low and owners often realize more revenue per square foot than other real estate investments.

The self storage market is almost recession proof. 

I know everyone says his or her market is “recession proof”.

But just think about it. 

The economy is hurting. 

Real estate foreclosures, bankruptcies, and subprime mortgage meltdowns are at historical highs. 

But have you seen any self storage businesses or REIT in this market go bankrupt recently? 

Most of the self storage operations which are not overleveraged with first class management (with an eye for direct marketing) are doing fine.

Why is the self storage market flourishing when so many others are going under? 

One reason is when families are forced to move out of their homes due to financial difficulties they usually need someplace to store their goods – enter self storage!

There are other reasons too. 

But self storage has a relatively small monthly charge. 

Therefore self storage bills are often grouped together with other utility bills like electricity, phone, Internet, cable, and water. 

The delinquency rate in self storage is typically much lower than home or apartment rentals.
Business owners have found self storage useful in a downturn too. They can rent smaller office space and supplement the lack of space with self storage.

Let’s Do the Math! Comparing Other Real Estate Ventures with Self Storage

Here’s an example of what an entrepreneur in Atlanta did recently: 

He purchased an older, three-story building in a rundown section of Atlanta for $550,000 (owner-financed) and converted it to a mini-warehouse consisting of 110 units. The mini-warehouse is currently 85 percent full. 

The monthly rent for a 10’ x 10’ unit is $100. The math is pretty simple: 93 units x $100 = $9,300 per month in revenue. The mortgage payment is $1,100, and there are a few additional costs because of the location. There expenses include a security system, as well as a full-time manager. 

Still, this is an example of how an older building can be converted to a profitable self storage business.

Here’s another example:

An entrepreneur in north Chicago has 75 10’ x 10’ units, for a total of 7,500 square feet. (Actually, it’s a bit more – but we’ll simplify it for this example.)
Her potential revenue (with 75 units rented at $225 per month) is $16,875 per month. $16,875 divided by 7,500 gives her $2.25 per square foot. 

Meanwhile, the typical 2,500-square-foot, three-bedroom home rents for about $1,500 per month. And $1,500 divided by 2,500 equals only $0.60 per square foot!

Can you see why self storage facilities are so attractive?

Let’s look at a medical office building... 

There’s a new 100,000-square-foot medical building in Las Vegas that offers office space from 1,485 to 7,200 square feet in size. 

I’ll use a 2,500-square-foot space (which is about the average) for this example.

Okay, the rent for this space goes for about $1.50 per square foot, or $3,750 per month.
This particular building is 40 percent occupied. With that occupancy rate, let’s say five 2,500-square-foot office units are each generating $3,750 per month for total monthly revenue of $18,750. 

And $18,750 divided by 100,000 square feet equals almost $0.19 cents per square foot in actual revenue.

If the building was 80 percent occupied and the revenue was $120,000 per month, the actual revenue would still come out to only about $1.20 per square foot.

What about a strip mall?

Let’s take a look at a typical strip mall near a nice area in Austin, Texas. A 4,000-square-foot space was recently available for $4,500 per month.

There are 10 units in this particular mall. Three of them were empty.

Four 4,000-square-foot units were currently occupied at $4,500 per month each.
Three 2,500-square-foot units were currently rented at $2,750 per month each.
Four units x $4,500 = $18,000.
Three units x $2,750 = $8,250.
Total revenue: $26,250

The total retail space in this strip mall is approximately 36,000 square feet. With the parking lot, the actual total is about 50,000 square feet.

Here’s the math: $26,250 divided by 50,000 square feet equals only $0.52 cents per square foot!

Not only is the potential profit per square foot of self storage mind boggling – especially as compared to most residential and commercial properties – but get this: self storage does not have most of the headaches typically associated with real estate – like plumbing, live tenants, and wear and tear. On top of that, the cost of utilities for each unit is a bare minimum. Can you say overhead light?

But before you get into this business you have to do your homework:
1. Locate and identify every self storage facility in your area or state.

2. Physically look at all the locations – and take notes. Walk around the property. Rent a traffic meter and stick it on a tree or utility pole (check local regulations to make sure its okay). Observe the condition of the buildings, fences, and traffic to and from the facility.
3. Talk to the managers of the facilities if you want to, but only as if you are a customer looking to rent a unit.
4. Spend 30 minutes per day educating yourself on the industry. Most people don’t do this, but that’s how you become an expert.
5. Subscribe to the industry’s main trade publications (listed below).
6. Do the math!

Self storage is a great business opportunity! The profit margins can be as high as 70 percent.
And one of the most attractive aspects of this business is that there are no people in the units! If you’ve ever been landlord, you know what I’m talking about.

There are ways to really leverage your profit in this industry, too, including my friend’s concept of self storage real estate investment trusts (REITs).

There are also investment partnerships that acquire only the most profitable facilities. 

Real Estate Collapse Actually Helps this Business Grow

As I said at the beginning of this issue, my friend was instrumental in developing the self storage REIT market. 

He would always tell me, “People will always store stuff. And they often have to store even more of it when times are bad or their real estate investments go south.”
Take this advice to heart. 

People will always store stuff. And when real estate investments go sour, people have a lot more stuff to store.

InDetroit, for example. Real estate sales have been plunging for two years in this city, with no end in sight. There are no buyers. In many ways Detroit is a war zone today.

But the self storage business in Detroit is actually pretty healthy. I was unable to find any self storage businesses for sale there. This tells me Detroit’s self storage entrepreneurs may be doing well.

Determine which approach works best for your situation: starting from scratch, buying an established mom-and-pop or prime location facility, or investing in rehabbing a rundown building.

This market is huge and growing! This opportunity is yours for the taking.

Your humble host…..

Marc Charles

(Ed Note:  Marc Charles is referred to as "The King of Business Opportunities" ....and for good reason. He should be known as "The King of Legitimate Business Opportunities"...because he's launched, bought, sold reviewed and advised on hundreds of businesses and money making opportunities. He understands legitimate opportunities. Marc has agreed supply League of Power members with crucial updates regarding legitimate business and money making opportunities.)

***** Action Strategy *****
Self Storage Fast Start Guide 

1)    One way to get started in self storage is by developing your own facility from scratch. This means you would build your own facility from the ground up. 

This approach has some serious flaws. It requires expertise, capital, location selection, and a myriad of other time-consuming and expensive tasks.

2)    A popular alternative would be to acquire an established self storage business. The best terms can usually be found when mom-and-pop operators want to get out of the business. These operators typically sell because it’s been unsuccessful for them. But with an in-depth understanding of this market you can turn these babies around.

Mom-and-pop self storage businesses are rarely listed with conventional real estate brokers.
Here are three simple questions you can ask to determine if an existing self storage business is worth the asking price and if it has the potential to make money for you:
  • How many units does the business have?
  • What is the current occupancy rate?
  • What is the actual drive by auto traffic number?
If a self storage business has 100 (10’ x10’) units… and the current occupancy is 40 to 50 percent... it could be considered a “prime target” by self storage “insiders.” 

But it must have at least moderate levels of drive-by traffic (2,000-5,000 cars per day).

Self storage owners can’t lie about how many units they have, but they might try to “cook the books” regarding occupancy. But if you do your homework, you’ll know if you can make a particular location profitable. 

3)    Instead of going for a mom-and-pop self storage business, you could acquire a self storage facility in a prime location – one where the traffic (and cash flow) is much stronger. These locations are usually very pricey – in the $1 million to $2 million range.

But when you start digging you’ll see why investors gladly shell out the big bucks for these cash cows!

Here are some self storage businesses that were being offered for sale in prime areas on major highway intersections recently:

Western New York, Texas, and Mississippi (12 self storage centers) – $35 million
Southwest Florida (39,000 sq ft/16 acres) – $1.5 million
Loudon, New Hampshire (27,200 sq ft) – $1.2 million
San Clemente, California (22,760 sq ft) – $3 million
Augusta, Georgia (29,900 sq ft) – $545,000
Bow, New Hampshire (16,900 sq ft) – $550,000
Las Vegas, Nevada (74,800 sq ft) – $3.7 million
Coos Bay, Oregon (13,500 sq ft) $650,000
Lubbock, Texas (54,445 sq ft) – $1.2 million
South Chicago Heights, Illinois (49,600 sq ft) – $1 million
Hickory, North Carolina (21,240 sq ft) – $285,000
Paris, Tennessee (7,800 sq ft) – $229,000
Prescott Valley, Arizona (40,300 sq ft) – $2.1 million
Gainesville, Georgia (14+ acres) – $1 million
Ankeny, Iowa (10 acres) – $850,000
Kissimmee, Florida (35,200 sq ft) – $3 million

4)    If starting from scratch or buying an existing mini-warehouse business doesn’t work for you, there is a fourth option.

In years past, the success of self storage was dependent on prime real-estate exposure.
But today, there are rundown, older buildings in many downtown areas which can be converted to a self storage operation. 

Granted, some of these areas aren’t the best place in the world to do business…..including self storage. 

But hundreds of areas across the U.S. and Canada have seen a resurgence of revitalization. 

The one advantage of centrally located self storage in major metro areas with easy access is people – lots and lots of people!

It’s fairly easy to do. And this redevelopment is often welcomed by local civic leaders because they’ve lost a good chunk of their population as a result of the exodus to the suburbs (and exurbs). 

In some cases, you can acquire old buildings at deep discounts. 

By the way, you don’t have to limit yourself to older buildings right in the center of town. 

There’s another growing trend too. It’s converting empty barns and steel buildings in rural areas and retrofitting them for self storage facilities.

Check out this self storage facility in Waipahu HI!:

**********Valuable Resources ********** (find self storage businesses)
Extra Space Storage (franchise and REIT)
Public Storage (franchise and Public REIT)
U Store It Trust (franchise and REIT)
Global Portable Buildings, Inc. (leading manufacturer of mobile storage units)