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Saturday, August 24, 2013

FanKloud Business Review by Marc Charles

Hi Gang....

Here's a business plan I developed for FanKloud.



Business Plan
Kedar Frederic - Founder/CEO
20 Linden Street Allston MA

Executive Summary
FanKloud (the Company) provides exclusive content for fans to download at specific geographic locations such as retail stores, venues, restaurants and shops, etc. FanKloud provides an exclusive content platform that is location specific.

Products and Service
Exclusive, location specific content easily downloaded to any device

Regional geo-tagged content is one of the fastest growing sectors in the mobile market. The value of the tennis market is expected to exceed $1 billion by 2016 according to the Forrester Research, a leading market research firm

Geo-tagged and location specific content market is a rising trend. The Company is positioned to leverage the market opportunity. The Company has identified three primary competitors:

[MCS4] Kedar Frederic - Founder/CEO

The Company leverages the Internet, search engines, social media and direct marketing to acquire new subscribers and retail partners. The Company also utilizes search engine optimization (SEO) and search engine marketing (SEM) techniques in order to appear prominently in the top search engines

FanKloud seeks a $250,000 investment, loan or business grant, at market rates, with a four year note. The Company shall provide security and collateral as required

 [MCS1]You can insert your market stats here. I found these on Google. But I was unable to find facts or stats with regards to your particular model. You will need to research your market to find the appropriate figures
 [MCS2]You will need to determine why your company is unique, special or better than the competition.  I do not have this information or insight

 [MCS3]You can insert financial information here. It doesn’t need to be extensive, and especially for a startup. But it is often a good to list assets, liabilities and operating expenses.
 [MCS4]You can insert your name and a short bio here. If you have other people helping you or managers you can insert his or her names here as well. The bios should be short and emphasize expertise as it relates to THIS venture.
 [MCS5]You can insert your marketing strategy here. Most entrepreneurs wait until the last minute to address marketing issues and strategies. I think it’s the FIRST thing that needs to be addressed. You can work on your marketing strategy. But I wrote an example.
 [MCS6]If you are seeking investors, financing or business grants you can insert your requirements here. It is best to round off amounts, and show investors or banks how and when notes will be repaid. I wrote an example.

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