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Monday, July 22, 2013

Con Job by Marc Charles

You've Got a Sale!

That's the message in my box this morning.

It was identical to PayPal's notification.

But low and behold another dumb ass sales pitch, and con job...ie super spam.

However, I am the dumb ass dear Lord....for opening the stupid thing.

Anyway....it got me thinking about how many ploys, tricks, cons, double talk, triple talk, half speak, NLP speak, and hundreds of other things people do to sell junk.....or to GET people to do something.

The biggest problem is numbers. Most people write sales letters with plans of reaching millions of people. Most people do not write a sales letter to a real person. They write letters as if they are talking to an entire market.

The second problem is trying to sell something nobody wants. And this is where all the gimmicks, tricks and fine print come into play. People need to trick people to make a purchase, because they know the average logical thinking person would never shell out $177 for a product (or whatever the price is)....so they play the con game.

How hard is it to sell someone, (a good friend, family member or business partner) a free dinner, drinks and conversation? Not hard. Most people would love a free dinner, drinks and lively, friendly conversation. There's no con involved.

This is how we should approach sales letters. Give things away. Take people to dinner....figuratively speaking. There are NO strings.

At dinner you could find out what really excites your friend, family or business partner. Then you could craft a product, and a sales letter around what they really want.

One of the things I've prided myself on over the years, even more than closing sales....is the lack of returns. This includes online and offline ventures.

Its' because I build a product or proposal around what the client or prospect wants or needs, or is dreaming about. I allow people plenty of time to back out, change his or her mind, or revise the agreement.

Then...when the deal is signed or the product is purchased, it RARELY comes undone.

Returns for info products on Amazon, Nook, App Store and Clickbank is a big deal.

I craft products and deals for a zero refund rate. There's no double speak, tricky copywriter ploys, or toying with people.

We need to make a sale -- and reduce refunds to zero.
 
Marc Charles

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