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Thursday, September 30, 2010

A New Google Based Business Opportunity

Reprinted thanks to The League of Power


A New Google Based Business Opportunity is Knocking at Your Door!

6:27 AM
Dear Entrepreneur:
Google is still the Master of the Searching Universe.
No surprise there.
But now there’s a way to tap into the cash flow surrounding this beast!
Today I’ll show you one of the hottest new services and fastest growing niches on the Internet.
And get this…
You can start this business in just a few minutes.
You won’t need any fancy tools, software or licenses either.
On top of that you won’t have boatloads of paperwork, inventories, employees, or infamous “red tape”.
The best part is the money this business can generate.
The demand for this service is spreading like wildfire… and yes, even in this rotten economy!
The business is Google Project Management.
The concept is to manage all things Google for companies looking to leverage their search engine marketing and maximizing profits.
Granted, Yahoo! has managed to grab a slice of the search traffic pie.
And Microsoft’s “Little Engine That Could” Bing is gaining ground but it still lags Google in a big way.
Google is the go to source for most Internet users.
And get this….there are more than 470,000 registered Google AdWords advertisers. Most of these people and companies understand the value of advertising on Google.
Google is a massive money-making phenomenon in part because it has:
  • A database which indexes more than 10 billion Web pages
  • There are more than 400 million users every month (and the number is growing)
  • There are more than 470,000 AdWords advertisers
  • The international traffic continues to grow in leaps and bounds, and makes up almost 50 percent of Google’s visitors
The opportunities surrounding Google Project Management are substantial.
Look….Google's core focus is relevant search.
If you dig through Google’s corporate site you’ll discover their number one guiding principle:  Focus on the User and All Else Will Follow.  
The main reason people flock to Google is because it provides as a reliable source of relevant information.
Because of this incredible flow of people searching for products, services, and relevant information, Google is in a unique position of being able to bring marketers and consumers closer to each other.
This resulted in the creation of the Google AdWords advertising program.
Google AdWords is Google's version of the pay-per-click (PPC) advertising model.
I’m sure you know how the Google search works.
But for the purpose of explaining how you can make money with Google, let’s start at the beginning.
You type a query into the search box, hit “search”, and Google displays the top  results.
Google takes advantage of this opportunity (and targeted audience) by displaying a list of unobtrusive text advertisements at the top and on the right side of the search results page.
These keyword ads, also known as Google AdWords, link to the advertisers' websites.
Google keyword advertisements are “triggered” or displayed when a user searches using a particular keyword.
For example, if a user enters the words “gold bullion” in the Google search box then keyword ads associated with this phrase are displayed on the top and right side of the search result page.
Keyword advertisers on Google can purchase whatever keyword or phrase they want.
When someone “clicks” on a keyword advertisement the person or company that purchased this ad is charged a fee. This fee can be as low as a few cents, or as high as $50. The “ppc fee” is dependent on several factors including keyword popularity, click-through popularity, and an auction bidding process.
So, Google Project Management is not only about managing Google AdWords for your clients, although that’s part of your service.
It’s also about managing all of Google's products and services for businesses and entrepreneurs.
We all agree Google is a traffic monster.
Some experts claim 70 to 80 percent of all Internet traffic passes through Google on a given day. That’s a very big deal!
Businesses have started to see the importance of having a Google-focused marketing strategy. Plus most businesses are willing retain people to help them manage and harness it!
That's where you come in.
The essence of Google Project Management is to help your clients develop a Google marketing strategy and oversee all of Google's products and services with a view to increasing traffic, inquiries, and, most of all, sales.
Google is averaging about six new products and/or service launches a month.
Granted, not all of them are successful or even pertinent to marketing, but most of them are.
For example, Google’s new word-processing application and spreadsheets will compete with Microsoft... but Google’s software is free! This will enable advertisers to run promotions which complement or enhance these downloads.
Here are some of the products and services you can manage for your clients:
Google AdWords
Translations
Google AdSense
Source codes
Organic (free) search
Google Local
Linking strategies
Google Print
Content relevancy
Google Broadcasting (dMarc)
Google-friendly meta tags
Google Analytics
Google Base
Google Checkout (Watch out, PayPal!)
Froogle
Google Page Creator (Bye-bye expensive, incompetent webmasters!)
Blogger
Google TV (Soon)
Gmail
Google Talk

Now get this… most of the e-business site owners I talk to are growing tired of click fraud and huge Google advertising bills, not to mention low conversion (sales) rates.
Your objective will be to help your clients’ test, monitor, and manage his or her Google AdWords campaigns and All Things Google with an eye to eliminating wasteful spending and bringing in money.
How to Master Google in Six Weeks or Less
The fastest way to master Google AdWords and All Things Google is to begin an intensive self-motivated study of their website.
I’m not kidding!
There are thousands of eBooks, seminars, study courses, teleconferences, and hard copy books on Google.
But what most people forget to mention is that Google’s own website is actually one of the best resources for educating yourself about its systems. They have great FAQs, tutorials, instructions, and the like.
This is how I mastered Google.
Sure, I listen to what other people say about Google. But the best and most up to date information is on Google’s website.
There are thousands of pages of easy-to-read information on everything Google has to offer.
Meet Your Ideal Prospect for This Service
The ideal prospect for Google Project Management will be businesses that already spending money with Google. These would be the “A” prospects in my book.
What’s more, your ideal prospect will already be up to speed and understand the benefit of Google-targeted traffic on their businesses.
Most of your ideal prospects will be small- to medium-sized business owners and Internet savvy entrepreneurs.
There are more than 10 million small businesses in the United States and Canada (and most of them are looking to ramp up their search engine marketing).
In addition, most businesses have websites and desperately need Internet exposure. Most business owners understand the power of Google marketing.
But get this…
Most small- to medium-sized business owners often delegate Google and search engine marketing by assigning the task to the webmaster or “IT guy”.
The problem is that most webmasters and IT guys know a lot about the technical side of things but almost nothing about search engine or Google marketing. It would be like asking the minister at your wedding to also be a “One-Man Wedding Band” to entertain guests at the reception.
In my experience, small- and medium-sized business owners are desperately seeking qualified, knowledgeable help when it comes to Google, as well as search engine marketing in general.
How Much Can You Charge for Google Project Management?
Your fee will vary, depending on the size and scope of each client's Google activities. But a monthly retainer of $500-$2,000 is not out of the question and that’s for just an hour’s or so work each week. This is definitely a set your own schedule, part-time type of job. Multiply your clients, and you multiply the fees you are bringing in! Or pursue other freelance opportunities at the same time.
You can work as little or as much as you want… it just depends on how much money you want to make.
And it’s important to focus your marketing on qualified prospects only.
In other words, you’ll want to focus on companies already committing funds to Google and Internet marketing. A nice guideline would be companies spending between $3,000-$10,000 per month on Google AdWords and other Internet marketing.
Companies spending less than $3,000 will not be has receptive to pay a retainer… they’ll want to negotiate your fee and lowball you.
Even so some e-business site owners may be hesitant to pay a monthly retainer no matter how much they spend on Google - that's fine! Don't focus on the fee.
Focus on producing results for them.
Believe me, most Internet savvy business owners won't have any problem retaining your services long-term if you can produce results for them. That’s why I always say that:
Trail Periods Work Wonders
I think a three-month trial for your Google Project Management is reasonable.
Let’s say your normal charge is $500 to $950 per month. But you could extend a three-month trial for $1,000,
I realize working for only $1,000 for three months is not very exciting, and you certainly won’t break the bank!
But you’ve got to see the big picture.
If you manage your time properly, it should only take an hour or two per week (maybe five hours tops) to manage most Google projects.
If you slowly add one or two clients a month (more if you’re motivated) and produce results for them - in six months you’ll have six to 12 clients each paying you $1,000 for a three-month trial.
Let’s say you don’t acquire any additional clients after that.
Here’s the math…
12 clients x $1,000 (three-month trial) = $12,000
After a three-month trial your fee would be $500 per month.
12 clients x $500 per month = $6,000!
Trial period income: $12,000
Remainder of the year income (nine-months x $6000): $54,000!
Grand total: $66,000
If you think that’s great, then you’ll love this…
If you have 12 clients and it only takes you two hours per week to manage each client’s account – this works out to about 24 hours per week. Not bad for a part-time business!
How to Market Your Google Project Management Service
There are hundreds of ways to market your Google Project Management service - online and off. But three of the fastest, least expensive ways are via:
1) Google AdWords / Google organic search
2) CraigsList (under "resumes" or “services”)
3) Second-tier PPC (pay-per-click) networks like 7Search.com, ABCSearch, MIVA, LookSmart, Kanoodle, and Mamma.com
4) Direct mail
Everyone in business receives dozens or even hundreds of e-mail pitches every day. That increases the value of a personalized solicitation to qualified, "A" prospects via direct mail or FedEx Next Day Letter.
An “A” prospect is any e-business owner who has recently purchased Internet marketing products related to AdWords, SEO, SEM, text link ads, advertising, etc.
You can buy or rent direct mail lists from thousands of companies and brokers. But two super quick and affordable sources for buyer mailing lists (as opposed to compiled lists) are MeritDirect.com and DirectMail.com.
Your humble host,
Marc Charles
(Ed Note:  Marc Charles is referred to as "The King of Business Opportunities" ....and for good reason. He should be known as "The King of Legitimate Business Opportunities"...because he's launched, bought, sold reviewed and advised on hundreds of businesses and money making opportunities. He understands legitimate opportunities. Marc has agreed supply League of Power members with crucial updates regarding legitimate business and money making opportunities.)

***** Action Strategy *****
Immerse yourself in the Google machine. Start a five-day Google immersion and self-tutorial. Learn everything you possibly can about it.
In a matter of hours or days you'll begin to see the huge potential of a service like Google Project Management.
You can start small by managing Google AdWords campaigns for e-business site owners – and then build your proficiency and begin offering the full arsenal of Google products and services.
Another aspect of Google Project Management service will be making sure your clients' websites are "Google friendly”. I'm not suggesting that you handle the day-to-day programming, HTML, or Web development functions.
But you can direct the overall Google strategy and delegate programming and other tasks to in-house employees or freelancers.
In the best-case scenario, you would manage your clients' programmers, developers, copywriters, and Internet marketing teams on a freelance, independent contractor basis.
You can market your service to "A" prospects on Google's Classifieds (GoogleBase), Guru.com, Monster.com, Elance.com, Project4Hire.com, and Yahoo! HotJobs (freelance projects).
You could also post a simple, yet powerful, website describing your Google Project Management services and market the heck out of it with Google AdWords or second-tier PPC networks like MIVA or 7Search.com.
There are companies spending more than $100,000 per month on Google marketing. It’s time to grab your share of the pie.
Your Humble Host,

Marc Charles

********** Valuable Resources ***********
Google's Philosophy (Top 10 Principles)


My Personal Book Recommendations on Google:
The Ultimate Guide to Google AdWords
by Perry Marshall and Bryan Todd
Google Analytics
by Mary E. Tyler and Jerri Ledford
Google’s PageRank and Beyond: The Science of Search Engine Rankings
by Amy Langville and Carl Meyer
The AdSense Code: What Google Never Told You About Making Money with AdSense
by Joel Comm
Advanced Web Metrics with Google Analytics
By Brian Clifton

Marketing in the Age of Google: Your Online Strategy is Your Business Strategy
By Vanessa Fox

Tuesday, September 21, 2010

Can You Recommend Any Places to Live "Off the Grid" ?

Reprinted thanks to The League of Power



Can You Recommend Places to Live “Off the Grid”? Is This Type of Lifestyle Really Feasible?
M.S. San Diego CA

6:27 AM
Answer Marc Charles:
Living “off the grid” can be a tremendous reward for anyone involved in business and making money.
It has been for me.
So this is a great question!
First of all…..I’d like to define “off the grid”.
I’ve lived “off the grid” four times over the last 30 years or so in places like New Mexico, Minnesota, Maine, and Mexico.
I’ve also lived on a luxury house boat on the St Croix River is Wisconsin. Everything was powered with a diesel generator….and in those days we grabbed TV signals out of the air and used radio telephones.
To me “off the grid” means no connection to the conventional “grid” of electricity, telephone, water, government sewage systems, the Internet and cable TV networks….which is where the term derived.
It’s harder to live this way than you might think.
But it can be an adventure and there are a ton of other benefits too.
In my experience, the two greatest benefits was the satisfaction of being self sufficient, and an appreciation for real things and values.
Watch the movie “Into the Wild” by Sean Penn….it’s a classic.
Richard Zimmerman, also known as the "Salmon River Caveman," lived an “off the grid” lifestyle. Richard lived almost entirely off the land, in a cave along the Salmon River in Idaho.
And get this….
Some of Richard’s caves were 60 feet deep. He earned extra money by renting out adjacent caves for $2 a night. Most people only spent a night or two; but others chose the $25 monthly rate and stayed for months or even years.

I’ve explored caves in New Mexico that were 30-40 feet high, and up to 100 feet wide! The temperature remains a pleasant 60-70 degrees year round.

Granted, living in a cave, in a tree house or on an iceberg may not be your idea of “the high life”.

But it can be an exciting adventure…..and it may you a new perspective to life, business and making money.

If you’ve dreamed of living “off the grid” I’ve enclosed some details for doing it in this week’s issue.
What Do You Need to Live “Off the Grid”?
Here’s a revised list I used when I lived off the grid in New Mexico:
1)    Access to clean water
2)    Access to a legitimate food source or be able to easily transport food to your location (hunting and fishing are not always
3)    Shelter. Building a shelter while getting established is not realistic so I rented a hunting cabin.
4)    High-quality laminated topographic maps. Understand how to use a map and a compass before you go.
5)    Firearms. Forget about bows and arrows, snags and traps. Bring a gun.
6)    Most animals are not your friends. Living off the grid is not a cartoon. I was stalked for several days by a mountain lion until an old timer showed me a secret: always try to appear larger than you are if confronted by one! Animals do not want problems.
7)    Let someone know your exact location. Today with Google Maps and Geo-tags it’s easy.
8)    Make friends in the surrounding area. You’ll need them. I made friends will an old man, who was a 35-year Navy veteran (designed ships).
9)    Invest in a state of the art first aid and survival kit (even if you’re Rambo) One of the best is QuakeKare.
10)   CASH. Cash always works wonders when you’re in the middle of nowhere. Store cash in zip lock bags outside of your shelter, like under a large rock.
“Yeah, But Is This Really Feasible? What About Making Money?”
My focus each week is on legitimate business and money making opportunities.
So….”living off the grid” might sound like a contradiction.
If you haven’t made enough cash to retire on a deserted island, in a cave, in a tree house or somewhere else remote, then maybe you could build “living off the grid” into your lifestyle as a hobby or on a part time or seasonal basis.
My suggestion before setting off into the wilderness with a backpack, shotgun and trail mix is to try a couple of weekends “off the grid” first.
Then you could try it for a week or a month at a time. This should give you a great feel for the lifestyle.
Another option is sailing on the ocean.
Many entrepreneurs I know used sailing as a motivation to build successful businesses and money making empires.
In some ways, sailing is the ultimate “off the grid” lifestyle.
These days I prefer having Internet access, a cell phone and other niceties. This keeps me semi-attached to the “grid”, so I can monitor businesses and money making ventures.
My kids have been bugging me to rent a tree house for a week or two for our next vacation. We’re seriously considering it. I think two weeks in a rainforest tree house could be worth more than a year in a public school (we homeschool our kids so it’s not an issue).
Anyway, an “off the grid” lifestyle is feasible and you can make it a reality.
There are several ways to approach an “off the grid” lifestyle.
You could build a self sustained camp or cottage “off the grid” in hundreds of locations.
My preferences are places with reasonable climate.
But some locations are great for “seasonal off grid living” such as Maine (especially northern and the islands), Montana, New Mexico, Central Mexico and some parts of South America.
I also like the Pacific Islands but these can be tricky (finding remote locations or islands with access to food and water).
It’s fun to think about living “off the grid”.
In today’s world it might become a necessity.
Maybe we can launch a League of Power “Off the Grid” newsletter or bulletin!
I hope that helps.
Please write to me with your thoughts and ideas for “living off the grid”.
Regards,

Marc Charles
“The King of Business Opportunities”

(Ed Note:  Marc Charles is referred to as "The King of Business Opportunities" ....and for good reason. He should be known as "The King of Legitimate Business Opportunities"...because he's launched, bought, sold reviewed and advised on hundreds of businesses and money making opportunities. He understands legitimate opportunities. Marc has agreed supply League of Power members with crucial updates regarding legitimate business and money making opportunities.)
******* Valuable Resources ********











Tuesday, September 14, 2010

Peer to Peer Lending Business Opportunity

Reprint thanks to The League of Power





Now You Can Play the Money Game Along with Fat Cat Bankers!
7:44 AM

Dear Entrepreneur:

I stumbled on to a business opportunity which is unlike anything you’ve ever seen before.

You’re going to like this one!

On top of that, now you’ll have an opportunity to play along with “fat cat bankers”.

Granted, I’m slow on the draw on this one….it’s already been featured in The Wall Street Journal, Time, USA Today, Forbes, Wired, Fast Company, CBS News, Business Week, and Money Magazine - to name a few. And it’s catching on like wildfire but there is still an opportunity to make money.

I’ve done the research for you and it’s legit.

I can’t imagine why someone didn’t think of this sooner…

Here’s the deal….

I’ll get into the details in a second…but first a short story.

Twenty five years ago, I hired a young kid from Southeast Asia.  His name was Pao.
One afternoon during a lunch break Pao described an approach to entrepreneurialism (and financial lending) which blew me away.

I thought I was the hot shot entrepreneur.

Here’s what Pao said…..

Pao explained why Asian businesses tend to grow faster than U.S. businesses.

It started to sound like Pao had some hidden “mysterious” knowledge about growing businesses.

Pao explained how Asian entrepreneurs coming to North America often leverage an ancient financing “formula”.

An ancient financing formula in a nutshell…..

Pao explained when an entrepreneur has an idea for a business; he or she would present the idea to a small group of elders or “advisors.” 

If the group approved the business idea, the entrepreneur would receive all of the necessary start-up capital to start the business.

This type of loan would enable the young entrepreneurs to own their businesses lock, stock, and barrel, unlike a bank or venture capital (who always have their hands in your pocket).

There was only one requirement. 

When the Asian business became profitable, the entrepreneur would be required to contribute funds to the group so they could help the next entrepreneur succeed

It’s brilliant.

When the strategy is working in full force the elders could fund dozens of ventures, or in some cases hundreds!

I’m sure yo0u’ve noticed how immigrant businesses often spread like wildfire in the United States, Canada, and other parts of the world. Part of this success is due to the Asian business formula Pao explained to me that day.

Wouldn’t it be great if everyone could launch and finance a business this way? 

Can you imagine the mountains of red tape that could be eliminated?

The opportunity I discovered is very similar to the ancient business formula.

It’s an opportunity for people like you and I to fund other entrepreneurs directly, and receive compensation for doing it.

It’s like having your own web-based bank!

The opportunity I’m talking about is called Prosper.com.

Prosper.com is a people-to-people (P2P) lending marketplace.
 
It goes like this…..

Prosper.com leverages some of the basic principles of the Asian business formula, namely lending money to eager entrepreneurs, and receiving interest just like a bank.

The objective of Prosper.com is to make consumer and business lending more rewarding for everyone. 

Prosper.com works like an online auction. 

But instead of listing and bidding on items, people list and bid on loans

Entrepreneurs who want to lend money to other people set the minimum interest rate they are willing to earn and bid in increments of $50 to $25,000.

If you think that’s great… you’ll love this…

People who want to lend money can easily diversify their holdings by using "standing orders," which automatically makes dozens of small loans to different borrowers. 

If you understand anything about banking you’ll know the secret to making money is by “spreading the risk”. Banks do this by lending money in the form of hundreds, thousands, and even millions of small loans.

Bankers understand the philosophy of “spreading the risk” and diversifying by lending to as many people as possible. This limits their losses when a miniscule number of customers default.

This past weekend I attended a dinner party at a swanky resort on the coast of Maine. One of the guests was a high powered “risk assessment” director. His job was to “spread the risk” of the bank’s assets and limit downside “exposure”.

We had a great conversation….and he smiled when I mentioned Prosper.com, but he quickly added, “I hope our customers don’t find out about it”.

Can see the advantage of a Prosper.com diversification strategy?

Borrowers can post loan needs for up to $25,000 and set the maximum rate they are willing to pay a lender. 

The auction process begins as people who want to lend bid down the interest rate. 

When the auction ends, Prosper.com takes the bids with the lowest rates and combines them into one simple loan

In addition, Prosper.com handles all of the administration tasks including loan repayment and collections on behalf of the matched borrower and lenders.
I committed funds to Prosper.com within 24 hours of discovering it. This site has fulfilled one of my goals of owning a bank.

In addition to making money as a lender, you can make money by referring borrowers and lenders too.

How the Prosper.com Referral Program Works:
1. You can add a special link to Prosper on your website, blog, e-mail newsletter, discussion forum, MySpace page, Facebook page, YouTube video, and so forth
2. An individual clicks on your Prosper link
3. A person must join Prosper within 30 days of clicking on your link
4. Within 90 days of joining Prosper, when your referral gets a funded loan (as a borrower) or funds a loan (as a lender), you get cash in your Prosper.com account (this happens as soon as your referral’s first monthly payment clears [as a borrower] or first loan originates [as a lender])
Referral Fees
When you refer a lender to Prosper.com you receive $25. Your referral receives $25 as soon as they fund his or her first loan. When you refer a borrower, you receive 0.5 percent of your friend's loan amount as soon as your friend's first monthly payment clears.
It’s truly amazing.

Many companies have tried to make this business work. But it looks like Prosper.com has the trading platform down, and it’s incredibly easy to use (as a borrower or lender).

Now you have an opportunity to become a financial lender in 15 minutes or less. That’s how long the signup usually takes - although confirming your bank account will take a little time, too.

Regards,

Marc Charles
(Ed Note:  Marc Charles is referred to as "The King of Business Opportunities" ....and for good reason. He should be known as "The King of Legitimate Business Opportunities"...because he's launched, bought, sold reviewed and advised on hundreds of businesses and money making opportunities. He understands legitimate opportunities. Marc has agreed supply League of Power members with crucial updates regarding legitimate business and money making opportunities.)

********** Action Strategy **************
Open an account at Prosper.com.
You can open an account as either a lender or borrower.
It’s fast, easy, and fairly painless.
Once your identity and bank account are verified, you can fund your Prosper.com account and start lending. It took me about 24 hours.
You can start out small and place a “cap” on the lowest interest rate you’re willing to accept.
What’s more, you can also choose to only work with people with the highest credit ratings!
My favorite strategy is “diversification.” This enables you “spread the risk” with different kinds of borrowers.
The best part about this opportunity (besides money making potential) is you’ll be helping honest, hard working people… and having fun in the process!

*********Valuable Resources******
MicroPlace (an eBay company)
LendingClub (another P2P lending site)
Loanio
Zopa
P2P Lending News