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Thursday, April 29, 2010

Are So-Called "Coaching Programs" Really Worth It?

Question: I've seen a proliferation of coaching programs on the Internet the past two years or so. It seems everyone and his brother offers these things. My gut tells me they're a joke and waste of money. Are so-called "coaching programs" really worth it...or are they another sham?
W.D. Woodstock VT

Answer Marc Charles:


Good question. I'm going to write about so-called coaching programs in upcoming issues of Early to Rise, the League of Power, or in my other columns.


The so-called "coaching programs" have bugged me too.


Do they work? For some people yes.


Are all of the coaching programs a joke and sham?


Obvioulsy not....


But look....it's like anything......


Most people and start up entrepreneurs need to be led by the hand. Of course no one admits this. Most people refer to this as "mentoring", or "workshops" or "coaching".


But my gawd....sometimes you need to stop looking for answers in other people!


I'm serious.

Just take action! Stop spending so much time trying to "figure life and business out"!


There are a boatload of  so-called mentors, instructors, teachers and "coaches" who's lives are a pathetic joke. They look great on video or at conferences. 

But if you followed them home, or watched over their shoulder during a normal work day you might be horrified. They don't always  act or behave the same way as they preach to others.


I can honestly say most of the entrepreneurs, instructors and coaches who present at conferences, seminars or trade shows have failed in business. Let's say 80% just as a talking point.


In other words,  most of the entrepreneurs, instructors and coaches who present at conferences, seminars or trade shows make his or her living coaching and speaking...not running businesses.


Does that mean you can't learn from so-called coaching programs? No. Sometimes you can learn the exact opposite of what the instructors intended...like how NOT to conduct a seminar or teach groups of people!


That being said......I'm a little league coach. I've done it for more than 20 years. I'm really good in that the kids learn the sport I'm coaching but they also have a blast.


Most coaches are full of shit and TALK TOO MUCH!


Have you ever seen most little league baseball coaches at a practice? They talk, talk, talk, talk, talk, yell....yell...talk talk talk! It's sickening.


Whenever I coach I let the kids PLAY 95% of the time. Just PLAY!


Then....I never teach a thousand things at one practice. That's the approach of government run public schools!

I teach the kids ONE THING at a time.


The end result......is the entire team usually "gets it" by the end of the season.


So.....that's a long response to your question.


If you're going to sign up for a coaching program make sure the person or persons doing the coaching actually practice what they preach and are successful.


It's much better...in my opinion...to receive coaching from someone through the normal course of work or business....like on a blog, forum, email publication or maybe a webinar.


But the typical, mass produced, Walmart style "coaching programs" are a waste of money...in my humble, humble opinion.


I hope that helps!


Later................


Marc Charles

Monday, April 26, 2010

What's Your Take on Clickbank?

Question: What's your take on Clickbank? I know its the largest digital marketplace on the Internet. But can the average guy sell stuff on it?
L.D. New York NY




Answer Marc Charles:


Hi LD -- thanks for the note, and question.


Yes.


Clickbank is the real thing. I've developed, sold and helped may others sell information products on Clickbank.


I think the best thing about Clickbank is the traffic it receives, but also they handle all of the back office stuff....such as credit card processing, returns, customer service, feedback and more.


On top of that, you can develop your own info products and sell them on Clickbank, or you can the info products of other publishers and entrepreneurs.


In addition, Clickbank has more than 100,000 eager, active affiliates you can promote and sell your products too.


Yes......I highly recommend Clickbank.


I hope that helps.


Later...............


Marc Charles
The King of Business Opportunities
http://www.marccharles.com

Sunday, April 25, 2010

What Do You Think of Kevin Trudeau?

Question: There's no shortage of opinions on Kevin Trudeau. He's made millions, written six best sellers, launched dozens of profitable ventures and sealed his position in the "Infomercial Hall of Fame". But forums are filled with complaints, criticisms and law suits galore. I trust your opinion...what do you think of Kevin Trudeau?
A.Y. Cave Creek AZ

Answer Marc Charles:

I've never met Kevin Trudeau. But I've read three of his books. I can honestly say his books helped me....especially Natural Cures.

I've researched and tracked many of his ventures....and read posts about him and his companies on a regular basis.

I would consider myself fairly up to speed on his products, ventures and law suits.

Anytime someone rises above the crowd there will be a price to be paid.

Generally speaking, people do not like innovators or mega-success stories. It's probably human nature to put others in his or her place if they get to big for their britches.

So...it's no surprise to me people and government agencies take shots at Kevin Trudeau.

But when was the last time the government produced products or services which helped people? Try never.

The same holds true for the people who critisize entreprneurs like Kevin Trudeau.

Now...that being said....I think Kevin could improve in customer service areas. He's focused on the big picture....not individuals or lowly entrepreneurs.

Nor has he trained top level customer service gurus to help his ventures. He could look at Amazon.com, Newegg.com, Zappos.com and others for examples of high level "one-to-one" customer service and support.

Another issue I have is how most of his ventures are shrouded behind curtains.

For example, readers are told in the Natural Cures book to check out the Natural Cures website for more information and resources.

Have you ever been to http://www.naturalcures.com ? You can't access any viable information with joining something or buying something.

Obvioulsy, that's his choice. He can run his websites and ventures any way he wants to.....and he's doing it very profitably I might add.

But to me....its leading people through a maze...to get money...rather than legitmaelty helping and providing solutions.

It's like offering entrepreneurs "FREE MONEY" for $29.95.

His latest infomercial....Your Wish Is Your Command...sounds exciting. But I wouldn't pay $400 for 12 DVDs. I'll wait until its been on the market awhile and then buy his book....used. Because I want the "essence" of the product...not 300 hours of talking.

So...that's my take. I still think Kevin is a genius marketer, and incredibly street smart.

Later.................

Marc Charles
"The King of Business Opportunities"
http://www.marccharles.com

Thursday, April 22, 2010

How to Make $2400 Per Month Washing Windows Part Time -- by Marc Charles

Question: I know you've talked about service businesses in the past, like washing windows, cleaning offices, auto repair and plumbing. But is window washing a legitimate income producer.....in a depression?!
M.A. Omaha NE

Answer Marc Charles:

In 1988 I started a business washing windows.

I focused on two things: businesses with store fronts and direct marketing.

Actually, I'll rephrase this......I focused on businesses with storefronts who were currently getting their windows washed.

Almost all of the businesses in downtown Wausau WI were getting windows twice a month...year round.

I complied a list of qualified prospects...business and building owners.

I approached all of them with two direct response sales letters. The first letter was an introduction and "soft" sales pitch. The second letter (mailed 2-3 days later) was an offer they couldn't refuse.....free service for one month.

The response was unbelievable. I met with every business or building owner face to face when they called in response to the letter. I closed 80-90% of the deals.

Within two months I had about 14-16 businesses paying $100-$500 month for my window washing service. The average charge was $175.

14 x $175 = $2450 per month

Granted, this doesn't seem like a lot of money....but it was only part time! Within 12 months I had 20-30 clients -- all from referrals.

Now....this wasn't during a depression. Today, most business and building owners will leave the windows dirty.

But, some businesses can't to have dirty windows...like restaurants, galleries, clothing stores and other retail businesses on main streets.

So....I still think service businesses can be profitable....and many of them can be done part time or "on the side". 

But make it easy on yourself....focus on qualified prospects and use direct marketing.

I hope that helps!

Later.........

Marc Charles
"The King of Business Opportunities"
http://www.marccharles.com

Monday, April 19, 2010

How Can I Make Money with Insurance Without Opening an Agency?

Question: Marc, its no surprise insurance is a trillion dollar business and market. How can I make money in the insurance market without opening a retail agency? \
R.C. Freeport Maine


Answer Marc Charles:


Thanks for your note and question.


I don't usually provide lengthy responses to questions on this blog. This blog is designed for a quick fix.


But you got me at the right time.......I'll show you how to make money in the insurance market without opening a retail agency.


Here goes.......



There's no denying it. Insurance is a multi-trillion-dollar industry.



Now you can profit from this market. And you don’t need to set up a neighborhood office, make sales calls, or wait to qualify for a license or special certification.
I’ll show you how in today’s post.




This might surprise you: The best time to launch an insurance company is immediately following a major catastrophe. I know it sounds crazy - but it’s true.




Immediately after a major disaster or catastrophe, smaller insurance companies are often forced out of business because of monumental claims from customers. 

(Their entire business is built on the low probability of having to pay out claims.)
Warren Buffett is the second or third wealthiest person on the planet (according to Forbes Magazine). 

His insurance and re-insurance companies endured huge losses in New York after the terrorist attacks on 9/11. 






But it has been reported Buffet’s companies recouped all of their losses within six months.
 
They even enjoyed a profit shortly thereafter 911 because of a four-fold increase in premium charges.



A lot of smaller insurance companies and brokerages were not so resilient.
But you don't need massive start-up capital or millions of dollars in "reserve" like Warren Buffet (to cover the possibility of claims) to be successful in the insurance market. All you need is a computer and access to the Internet.



Opening a neighborhood insurance business is not a great fit for most entrepreneurs. 




The thought of selling insurance over the phone or door-to-door makes most people cringe. 



On top of that, a bricks-and-mortar type business can have substantial overhead costs. 



What’s more, insurance companies and brokerages have boatloads of regulations, fees, licenses, certifications, and code requirements.


But there's another way to make money in the insurance business - actually, three ways. 



Here’s how………



Promoting Insurance Affiliate and Lead-Generating Programs
The hottest profit centers with regard to the insurance market these days are affiliate and pay-per-lead programs. 



And you can easily manage affiliate and lead-generation programs over the Internet.



An affiliate is a middleman. As an affiliate, you make a percentage of sales in exchange for promoting or marketing a product or service.



A lead-generation program collects specific information for a company - in this case, on a website - for a fee.



Here's a list of top insurance "affiliate programs" that you can start promoting on the Internet immediately and get paid for leads: 



GEICO (highly recommended)
$6-$10 per lead.

US Insurance Online
Commissions of $3-$8 to start.

21st Century Auto Insurance
Pays affiliates $3 for every user who completes a free quote.

Answer Financial
Guaranteed $4 for every lead for Life, Home, Health, Auto, and Long Term Care Insurance, and Annuities.

Dental Plans
A $47 payout for every sale. A second-tier affiliate program is available upon request.

HealthInsurance.com
$25 for each completed application for health insurance.

InsureMe
$5 to $10, depending on the type of lead generated.

Budget Life Insurance
$10 per valid insurance request (60 percent of profit) paid monthly.

You can also look into eHealthInsurance, Outlook Health, and Kanetix Insurance Shopping.


You can find dozens of similar programs on the Internet. 



But these appear to be the most popular and viable.



Google AdSense on Web Pages Built Around Popular Insurance Topics
You could, for example, launch a website that focuses on natural disasters and calamities. You could feature articles on the site that help people deal with a catastrophe. Or you could include articles that teach people about natural disasters. 


You could write the articles yourself. Or you could pick up hundreds of copyright-free articles from websites like FindArticles.com, ArticlesBase.com or ArticleCity.com.


The next step is to place Google AdSense ads throughout your articles.
The code is super easy to install in your pages (or just retain a freelance webmaster to do it for you). 


And here's the best part… When people click on your Google AdSense ads, you get paid (by Google). Entrepreneurs are making tens of thousands of dollars every month on Google AdSense alone!


I love getting paid for stuff that’s just sitting on the Internet. 





If you build the site properly (using meta tags, structure, page rank, back-linking, etc.), you will start to see significant traffic. 


If you want to speed up the process, you can buy inexpensive traffic on pay-per-click (PPC) engines and networks like MIVA.com, ABCSearch.com, 7Search.com, Kanoodle.com and LookSmart.com. 


You can also purchase prepaid keyword ads on places like ExactSeek. There are NO pay per click fees whatsoever - and no click fraud.


Web-based Insurance Comparison Site (This Is Hot!)
 
One of the hottest trends on the Internet is comparison websites. You can see examples of them everywhere! Just Google the phrase “shopping comparison” and you’ll see what I mean.


The idea is to list as many insurance carriers as you can find and compare each of the rates. Granted, rates change as often as the weather, and there are hundreds of variables. But you can tell users that up front. Simply let people know that “actual insurance rates will vary - these rates are for general comparison purposes only.”


You can present these price comparisons on a static web page. In this case, the rates won’t change unless you update the HTML. Or you could present them with a dynamic feed like XML. In this case, you would simply enter all of the rate changes into a “form” and hit enter to change the rates on the website.


The more insurance companies you feature on your website, the better. 


You can make the first couple of searches free, so people get a feel for the site.
But if someone wants to perform multiple searches, or use your site indefinitely, then simply require them to submit some information. You can ask questions that insurance companies want to know about their prospects.


Obviously, you’ll need to tell users this information may be used by third parties. And they’ll need to agree to these terms in order to proceed.


You can probably think of other ways to design your site. But you should capture information from willing users in whatever process you use. 


Make sure you keep it simple. People will not sit around all day answering stupid questions. Simply ask for a user’s name, e-mail address, address, phone, fax, income, and basic insurance needs.


Once they hit "submit" and the system verifies their information (which basically means his or her email address is valid), they can search and compare insurance companies for FREE - indefinitely.


The information you’ll be capturing will be INCREDIBLY valuable to insurance providers. They will pay you cash for these leads.

Important Note: Like I said, you need to make it VERY CLEAR to people - BEFORE they fill out the web form - that a third party may use their information.
Granted, this will turn some people off. 

But if you're generating 200 to 300 qualified leads from your site each month, the insurance companies will love you. And they’ll send you cash for these leads.
Depending on the type of information you collect, the leads can sell for as much as $40 apiece. 


If you can generate 300 leads a month, that means up to $12,000!

What about marketing your website?



Anything you do on the Internet requires traffic. 


The most powerful free traffic generators are Google, followed by Yahoo!, Bing, and MySpace or Facebook. 


Purchasing keyword ads on Google can be expensive. 
 
The cost-per-click ranges from $.05 to $100. But keyword ads definitely work.

The secret is that Google is NOT the only game in town. 


Thousands of search engines can deliver quality, targeted keyword ad traffic. And many of them can do so at a fraction of the top engines.


The trick is to start out small on the cheap engines. Test various keywords and phrases. Once you have a winning combination, graduate to Google. Place those winning keyword ads on Google, and let it rock!


The neat thing about making money in the insurance business on the Internet is that there's no overhead

Once you have a "formula" (a website, AdSense, organic traffic, and keyword ads) up and running, it almost navigates on autopilot.

Quick Recap
1. Build a website around a subject related to insurance coverage - natural disasters, plane crashes, terrorist bombings, or train wrecks. Write original content or grab copyright-free articles at article-database sites. Post Google AdSense ads throughout the copy. Every time someone clicks on a Google AdSense ad on your website, Google will pay you. Generate and drive traffic to your site with Google organic searches and/or Google AdWords. 


You can also buy super-cheap click-through traffic on engines like MIVA.com, 7Search.com, ABCSearch.com and ExactSeek.com.


2. Build an insurance comparison website or engine. Allow visitors to search for free - the first time. But when they do a second search, ask them for some basic information. Insurance companies will pay you for these leads.


3. Become an insurance affiliate. The work will be entirely Internet-based - and you'll receive compensation via check or PayPal.


Valuable Resources / Insurance Comparison Sites
InsWeb
LowerMyBills.com
RealRate
Comparison Market
Insurance.com
Insurance Finder
GetAGreatRate.com
Insure.com
InsuranceTracker.com

Thursday, April 15, 2010

Scams, Scams, Scams!! Is Anything Legit?

Question: Dear Marc, I'm frustrated as you can probably tell. But I've spent a small fortune on every conceivable home business opportunity and online money making deal. 90% of them are a joke! Most Internet marketers and business opportunity salesmen are nothing more than shills and hucksters. But I value your opinion and insight...and every time you've recommended something its been valuable. Is anything legitimate?

Answer Marc Charles:

Wow.....I enjoyed your email! If you apply this attitude to business you'll make a fortune!

But first I need to defend my fellow hucksters and business opportunity salesmen.

I'm serious.

Yes......there are cons, shills, crooks and everything in between in the world today. I could devote a dozen books to all of the crooks I've met in my life and in business.

Ironically, it was one such con artist where I had the most fun in business. I was young entrepreneur but I couldn't believe how resourceful this guy was. In one business venture this guy started offering handguns as premiums! And it worked! The stupid phone rang off the hook for two weeks straight.

Anyway, the problem is not finding legitmate business opportunities or money making ventures.

You could STOP ordering books, courses, tapes, DVDs, special reports, newsletters, conferences, eBooks, webinars and everything in between today, and you would have all of the information you need to run a profitable business and make money.

I'm not kidding.

You need to stop looking for "the secret" formula. The "secret" formula does not exist. There is NOTHING new under the sun.

What you need to acquire is wisdom and understanding.

95% of what you buy from someone else will not impart wisdom and understanding. This is a BIG lesson to learn.

I encourage people to look for the "essense" of a busienss opportunity or money making venture.

The "essense" is what you really need to make a business go.

And ironically...."essense" is the one thing which is not available when you buy or start a business.

Now...this doesn't mean people can't or won't help you.

This blog is a good example. I'm not charging a nickel for this wisdom. I'm also willing to help almost anyone who has PROVEN they have a passion to learn.

But when you order information products, books, courses and the rest......look for the "essense".

When you understand the "essense" of a business or money making formula, and YOU APPLY this understanding...you will gain wisdom.

It's a big deal.....and this is 100% true and accurate.

I hope that helps!!

I look forward to hearing from you.

Regards,

Marc Charles
Fellow Huckster

Saturday, April 10, 2010

Is AOL's Seed.com Everything Its Cracked Up To Be?

Question: AOL is tauting it's "new" journalism platform Seed as if it's the second coming or something. Are they really hiring 3000+ freelance writers and journalists? Is it everything its cracked up to be?


Answer Marc Charles:


The best way to find out if AOL's Seed is legitimate is to sign up and try it out. 


In my opinion its' mostly an easy way for them to get cheap content.


Yes......I signed up for the program to see if it works. My first impression is not great.


First of all you have to sign up with your real name...no pen names or pseudonyms. That's a joke. I've been writing under a pseudonym for more than 22 years.


But that's a minor point.


The major problem is when you submit an article for "approval" it takes forever. Then, when the article is "rejected" they do not offer any suggestions, comments, insight....nothing.


The so-called Seed customer service told me "Yeah, that's a problem. But we can't provide any feedback at this time -- Seed Customer Service".


Come on. 


AOL is supposed to be remaking the world as we know it. Tim Armstrong, the CEO, is tech savvy and a former Google senior manager. So they should "get it". 


But instead it's the same old corporate mumbo jumbo.


Seed may be the greatest platform since the "blog".


But in my opinion there are much better and lucrative ways to make extra money as a freelance writer. One way is by going direct to publishers who need relevant content. 


Well....I'll clarify.....publishers with a track record of paying writers on time.


That's it.


Seed is worth a try but in my book its a joke. Thousands of writers providing millions of pages of content for pennies on the dollar....that is the REAL AOL/Seed business model.


If you've had a different experience I would love to hear about it.


Later............................


Marc Charles
imaxxman@gmail.com

Friday, April 9, 2010

What's Your Opinion of Numis Network? Legit?

Question: There's a lot of activity and hype around a new network marketing company focusing on numismatic coins. What's your take on it?
P.K. Rochester NY





Answer Marc Charles:

A couple of weeks ago I wrote a blog post with my insight and opinion on network marketing. It's a good overview. I won't repeat everything here.

But look......

For the most part....the people getting rich in network marketing and MLM are typically the founders. The "average guy" or entrepreneur is not going to build a network of 8,000 sales reps all paying him or her residuals.

What's more, the only other people making significant money in network marketing and MLM are the ones who bring substantial down lines into the system. In other words, if you were involved with another network marketing company which folded, went bankrupt, was charged with fraud....whatever, you could bring "your" downline (if you were given access to your downline information -- which is NOT usually done).....into the new network marketing company. In this case you could earn huge bonuses almost immediately


You can check out Numis Network here.

I'm not recommending the program or business. Un;ess some with business savvy and expertise can prove me wrong.......please don't send me amateur arguments and company propaganda. I need actual proof, financial statements and more.

That's it.

I hope that helps!

Later.......

Your gracious host....

Marc Charles

Friday, April 2, 2010

Do You Think Pawn Shops are Good Business is a Depression?

Question: Hi Marc. Thanks for your insight and for this blog...I love it. I know you've talked about pawn shops and cash advance stores. But are these a viable business in a depression? It seems pawn shops in my area are going out of business in droves. Thanks.
T.B. Boston MA


Answer Marc Charles:

If you Google me you’ll see I’ve been talking about the viability of pawn shops for a long time.
But more important, pawn shops can be very profitable in a Depression.

Have you seen Pawn Stars on History Channel?

If not, you should!

It’s a great show….and you can learn the “essence” of how to make money with them.

Making money is the key. Most pawn shops are either broke, saddled with debt or both.

Pawn shops can be an excellent source of income in a depression.

I’m not kidding.

What’s more, I made an amazing discovery about this market.

First let me warn you ……

Most of the pawn shop franchise opportunities available today are over-hyped and overpriced!

The best way to approach this business is to build and form your own brand…and franchise if you plan to expand.
But I found one franchise which may be worth a look.

First off….

I like the concept of a “franchise.”

Franchising can be applied to hundreds of markets and products. Franchising your product, service, or business is a great way to build a fortune.

Will Wright applied franchising to his software game The Sims in 2000, and the rest is history. The Sims franchise recently hit the 100 million units sold. At $39 a pop that’s a nice payday.

On a smaller scale, one-store franchises like The Mail Box Stores can be profitable too.

Sometimes you can acquire an existing franchise and hire someone to run it for you.

The Golden Rule of Franchising: Tap into a Rising Trend


When it comes to successful franchising it’s all about flowing the rising trend.

Trends are constantly changing and some are longer than other.

A hot franchise ten years ago could be history today when the trend is toast.

Pawn shops and cash advance stores tap into hot rising trends.

eBay Drop-Off Franchise Bites the Dust

You probably noticed a business trying to tap into a hot rising trend – the eBay drop-off center.

The business caters to people who understand the concept of eBay but do not have the time post, sell and monitor eBay auction listings.

ISold It on eBay was a franchise designed to help people sell stuff on eBay for a fee.

EBay drop-off centers may be a rising trend but not in the current form.

Most eBay drop-off centers today are riddled with problems, ridiculous up-selling fees (like $19.95 to change photographs or images) and excessive shipping charges.

But the concept of “eBay drop-off center” within an established company or franchise should do well.
An eBay drop-off center is not technically a pawn shop.

An eBay drop-off center differs from a pawn shop in a couple of ways. The main difference is immediate cash.
If you’ve never been to a pawn shop (or eBay drop-off place), let me explain.

When someone walks into a pawn shop they usually want cash for the items being sold (or a discount on an item they want to purchase).

An eBay drop-off center is more of a consignment agreement – people receive money IF and WHEN an item sells on eBay.

The Cash America Franchise Opportunity

Make no mistake about it, pawnshops can be very profitable.

I’ll show you the numbers.

The “pawnshop business model” has existed in one form or another for thousands of years. It’s certainly been around longer than most blue-chip companies.

Ten years ago, most people wouldn't be caught dead in a pawnshop.

If people needed cash they would just borrow from a relative, get a cash advance on a credit card, or tap into the equity in their homes.

But today the old methods for obtaining cash are drying up.

In other parts of the world, like Mexico, China and India, pawnshops are a common way of doing business.

There are more than 2,500 pawn shops in Mexico today, and the market is growing like wildfire.

Value Pawn and Jewelry in Orlando opened their first pawn shop in Mexico last year.

In the U.S., pawn shops are becoming an acceptable way of getting cash for every income level. The attitude is changing.

If you like the concept of a pawn shop, then a Cash America franchise may be worth considering... for several reasons.

The concept of an upscale pawn shop hasn't caught on with consumers yet.
The trend, though solid, is in its infancy.

But in most cases it will mean the franchises, like those offered through Cash America, are not overpriced (yet).

What the Heck Is a Cash America Franchise?

A Cash America franchise is a local store that provides a simple and convenient way for people to get cash for the items they own.

Customers can sell thousands of different categories of products and items to Cash America on the spot.

Cash America is also a great source of quality pre-owned merchandise such as computers, jewelry, home electronics, gold, video game consoles, sporting goods, tools, and even cars and motorcycles.

Cash America has reinvented the pawn industry with its modern buildings and business practices.

Most people will not be ashamed to walk into a Cash America store.

Cash America is a leader serving the needs of the under-banked community in the United States.

The members of this community don’t have access to “mainstream” financial services offered by banks or credit card companies.

They include lower income folks, immigrants, people that have recently gone through bankruptcy, and others. Some experts put this community at nearly 15 percent of the country’s population.

That’s a lot of potential customers, and despite what you may be thinking, they can be very lucrative customers.
Cash America more than 500 locations nationwide, and the company appears to be growing. The current owners (franchisors) also seem to be happy.

How Much Does a Cash America Franchise Cost?

The cost of opening a Cash America store will vary, depending upon the size and location. But start-up costs are between $200,000 and $300,000.

I know…….I try to avoid business opportunities with huge start up costs like this.

But we’re talking about a franchise with an established, recognized company in a hot rising trend.

I’m more accommodating when it comes to investing this kind of money in a viable franchise that is positioned in a rising market.

How Much Money Can I Make?

Oh yeah, it’s all about the money!

The amount of money you make with a Cash America franchise (or any pawn shop for that matter) will depend on your location and how efficiently you run your business.

Another consideration will be employee costs, and whether or not you want to be an absentee owner.
The most successful Cash America franchises are located at busy intersections, and are typically a short drive to major interstate highways.

Most franchise owners rent or lease retail space in popular strip malls or shopping locations. However, dozens of Cash America franchise owners choose stand alone locations.

From my research, I’ve found that most Cash America franchises have much higher cash flows and lower operating expenses than a typical fast-food franchise.

For example, let’s say a typical Cash America franchise in Las Vegas generates $650,000 in sales per year, with operating expenses (rent, employees, insurance, legal, etc.) of $250,000. This would leave a net profit of $400,000. Not bad.

On the other hand, if a typical Subway franchise at the same location generates $650,000 in sales, the operating expenses (including food costs) will usually be in the neighborhood of 70 percent to 80 percent.

If the operating expenses for the Subway were 75 percent, that would mean $487,500. The net profit works out to be only $162,500!

What’s more, I think the employee requirements and turnover would be much less with Cash America.

If you think that’s great, listen to this…

The Cash America profit margins will smoke most restaurants (and even most franchise opportunities). Profit margins on some items and loans can be as high as 50 percent.

The profit margins for a sub shop or a pizza restaurant can be as low as 8 percent.

Can I Sell the Stupid Thing If It Doesn't Work Out?

It’s relatively simple to unload a profitable franchise quickly if things don't work out as planned.
But, the current economic climate favors buyers.

A friend of mine tried to sell his pizza shop on a semi-popular beach for more than two years. He finally unloaded it at a deep discount.

I think a Hungry Howie’s pizza shop franchise at the same location would have sold much sooner, and without the need to extend a discount.

If a franchise has a trusted brand people know and love, selling it will be much easier. Selling into a hot rising trend is also easier than selling into a sinking, dying trend.

Think about it this way: Being an entrepreneur means taking calculated risks. If you can do this before the masses jump on board you could invest less money and make yourself a fortune.

I hope that helps!

Later..............
Regards,
Marc Charles