Question: Dear Marc, what's your opinion of email marketing? I mean...I know sending unsolicited bulk email is a no no. Plus buying email lists is not the way to go. But what are your thoughts on email marketing in general?
C.P. Tampa FL
Answer Marc Charles:
Hi CP! Thanks for the question and post!
My opinion of email marketing is very, very high.
However....and that's a BIG however......you need to do it right or you will be thrown out of business, sued, fined or worse.
The Internet community does not like spam....and there are some very serious and skilled anti-email marketing programmers and "techno" geeks to contend with...and so....
The ONLY way to do email marketing is with verifiable opt-in subscriber lists and "advertorials".
Granted, everyone claims his or her subscriber lists are "verifiable" and legitimate. But in reality very few are verified.
I won't go into all of the specifics here....but we'll cover the topic over time.
But legitimate opt-in subscribers are people who have "opt-in" or requested information from someone or a publisher and THEN verifies or confirms his or her email address. This verification is then recorded and stored in a database with the user's IP address for legal purposes.
The good news is.....verified opt-in subscriber lists can be VERY powerful and effective.
The other side of this is "advertorials". An advertorial email would be one that someone with a following or loyal audience would send to his or her subscribers which "soft sells" a product or service.
One of the "masters" in this space is Agora Inc. and Early to Rise. If you read these publications faithfully you'll begin to understand how and why advertorials are so powerful.
You're absolutely right.....DO NOT spam people or send them email they have not requested, and DO NOT buy email lists from companies, brokers or individuals.
I hope that helps!
I invite anyone to post his or her thoughts on the subject.