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Friday, February 5, 2010

How Easy Is It To Make Money with Google AdSense?

Question: I’ve read making money with Google’s AdSense is pretty easy, and especially for the technically illiterate. What sayeth thou?                             
A.F. Telluride CO

Answer Marc Charles: It’s simple to set up Google AdSense on a website, blog or Internet directory. 

Making money with AdSense is pretty easy too.

But “easy” is a relative term. Let me explain…

For my 85 year-old father-in-law who has limited Internet, computer and “tech” experience “easy” is not so.

However, when I showed my father-in-law websites running Google AdSense he “got it” immediately, so it’s not difficult to understand.

On the other hand, my 14-year old daughter has a ton of Internet, computer and programming savvy so “in her case “easy” is an understatement! My daughter picked up the “concept” of Google AdSense in no time flat, and started making money within a week or two.

Google AdSense is a program whereby a website owner or publisher can run Google advertising on his or her site and get paid for doing it.

Google splits ad revenue with AdSense publishers.

The trick to Google AdSense is driving targeted traffic to a website, publication or blog. By “targeted” traffic I mean visitors who are “most likely” to be interested in the content on your website and in the advertising running on your site.

There are hundreds of ways to drive traffic to a website – some of them are free and other ways cost money.

My favorite ways to drive traffic to websites running Google AdSense are as follows:

1)    Targeted email newsletter advertising. Preferably deep discount or remnant ad campaigns.
2)    Keyword advertising on discount ad networks like,,, and AdBrite. You can purchase keyword advertising “clicks” on these networks for as low as 5 cents. You can “resell” this traffic for 40-50 cents per click with Google AdSense
3)    Build your own search engine and redirect traffic to websites running Google AdSense. A search engine or directory is simply a website, with a database and a searching mechanism. They are easy for most programmers to build and have numerous benefits.

The best part of Google Adsense is the “auto pilot” feature. If you have a website running Google AdSense, and if you have targeted traffic coming to the site, the AdSense runs 24-hours a day, 7 days a week without maintaining or babysitting it – thus the “auto pilot” feature.

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